MetrixLab / Macromill Merger

Originally published via Greenbook

Today it was announced that Netherlands-based global research firm MetrixLab and Asia-Pac research technology behemoth Macromill are merging. The combined company will be the largest new-generation research organization in the world.

Here is an excerpt from the press release with the details and an outline of their vision, which should make everyone sit up and take notice:

The new business will operate under the Macromill brand, and be led by global CEO Han de Groot, former CEO of MetrixLab, and Japan/Asia CEO Katsumi Konishi. Former MetrixLab COO/CFO Jan Willem Gerritsen will become Executive Officer managing the US, European and Latin American businesses, partnering with Naoya Sugiyama responsible for people development and general administration and Naofumi Nishi responsible for corporate development. Financial terms of the transaction are not disclosed.