Google is geofencing…

This is not breaking news: Google Consumer Surveys (GCS) is offering real deal geofencing, globally. It is a recent development though. From a coverage standpoint, is there competition? Geofencing triggered mobile surveying in all corners of the world. Working technology + a whole lot of traffic. I do know that global brands have already signed on. The project minimum fee is an order of magnitude higher than historical project minimums. Not an obstacle for a large international project. In fact, it’s a smart strategy. Why not? No competition, and it works.

Anyhoo, other thoughts on this, from those working (or sponsoring) in this space?

Leave a Reply

Your email address will not be published.